Depreciating in China, Louis Vuitton!

Undoubtedly, China has to be the luxury market with greatest potential in the world. Especially in the economic crisis, almost every luxury brand desperately squashes into China to hold their high profits, such as Louis Vuitton. But what has happen for years? Does everything happen as they wished?

Obviously, Louis Vuitton gets great success in China. It implies women that own Louis Vuitton is a great glory. It is not only a handbag and a bracelet, but also money and status. That is the unique point for Louis Vuitton- though sales volume is huge, it never discounts.

It announces that all handbags are made individually at Louis Vuitton’s secret workshop- it balks at the term factory- in Aseni?res-sur-Seine, northwest Paris. This is also where the Louis Vuitton laboratory does its testing. A mechanical arm lifts a handbag loaded with a 3.5 kg weight then drops it on the floor to test its durability.

Another piece of equipment bombards bags with ultraviolet rays to test resistance to fading, while zips are tugged open and shut 5,000 times. This vigorous procedure ensures a Louis Vuitton bag rarely fails to justify its lifetime guarantee.

However, when you find Louis Vuitton everywhere in China, even the hobo carrying a luggage in monogram logo, are you still persistent to keep up with the new styles? Or, prefer other more special luxury brand, like Hermes, key-low yet sumptuous. Each is special, each needs to order.

Louis Vuitton is embarrassed in China. Once a person totes a Louis Vuitton handbag, the first question haunt people are whether it is an authentic? Does he/she really afford it or just run out of his/her wages of several months to get it? That is to say, Louis Vuitton does not convey money or status any more, at least in China. Celebrities are suggested order other luxury brands to show their taste.

Louis Vuitton is depreciating in value over years in China. It does get huge profits in China now, but not mean forever.
Author:Tommy Martin